Sonoma Roasters

Rooted in roasting. Built for brands. Sonoma Roasters is a Santa Rosa production partner for brands that need consistent organic coffee, low-acid profile development, custom packaging, inclusions, toll roasting, and reliable reorder planning. Our operating philosophy: make the coffee excellent, make the process repeatable, make the communication clear, and make the brand owner feel in control. The people protecting the profile, batch after batch: Jon, our Master Roaster and Founder, brings decades of roasting experience and leads bean selection, roast profiling, target development, cupping, and approval standards. His work protects the finished cup before it represents a client brand. Brad works alongside Jon on daily production, roast execution, batch consistency, and packaging handoff, so approved profiles repeat across real reorders. Alex Brecher, CEO, leads the commercial direction, with a focus on private label programs, low-acid coffee brands, ecommerce operators, retail channels, and production partnerships. Everything is roasted, mixed, packed and managed in Santa Rosa, California, on 100% organic Grade 1 Arabica, with organic and Kosher documentation available where a production program requires it. Our own finished coffees are retail products and useful reference roasts, a way to taste the roasting style before a production review.