

Est. 2023



Bean Theory is a small-batch specialty roaster in Poca, West Virginia, founded by Rachel Barnette in 2023. The lineup is almost entirely single origin - Ecuador, Honduras, Costa Rica, Colombia and Uganda - alongside Fusion, the house blend, with each batch roasted to bring out what the bean already has rather than to hit a fixed house profile. Beyond the roastery, Bean Theory runs a mobile coffee catering bar for weddings and events, wholesale partnerships, and barista training and equipment service.
Bean Theory began, in its own words, with a simple idea: that exceptional coffee could come from anywhere, and that a community in West Virginia deserved access to world-class beans roasted with care and intention. What started as a home-roasting hobby grew into a business in 2023, working out of Poca and sourcing single-origin beans from farms across Ecuador, Honduras, Costa Rica, Colombia and Uganda - each batch roasted to highlight its own character rather than a house style. Founder Rachel Barnette spent close to a decade in specialty coffee elsewhere before coming home to start it. She also founded the West Virginia Coffee Festival, now organised alongside five other roasters from around the state and drawing roughly 2,000 attendees in its second year - an attempt to build the connection between West Virginia roasters that she found missing when she arrived. Today Bean Theory serves its community through the online shop, the mobile coffee catering bar, wholesale partnerships, and barista training and equipment service.

Washed process
For people who like dark roast flavours without the heavy body. A medium-dark that leaves the bitterness of a true dark roast at the door.
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The same blend Bean Theory uses for their own cold brew, ground for home brewing. Brewing recommendations are included in the bag.
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Natural process
Their darkest roast, balanced between the bitterness of 75% dark chocolate and the sweetness of blackberry jam. Smooth and rich rather than scorched.
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La Perla, Pichincha
Honey process
An adventurous honey-processed microlot, here for a good time rather than a long one. Papaya and golden raisin over a bright pineapple acidity.
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The staple blend - bright acidity at the front smoothing into caramelized sweetness, with the subtlest hint of dried plum in the cool down. Works from cold brew to espr
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La Paz
Natural process
The very first coffee Bean Theory bought, and still the one they call their dessert coffee. Bright winey acidity into milk chocolate covered blueberries and a sweet, sm
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Ethyl Acetate process
Decaf does not mean de-flavored. Full bodied and low in acidity, with graham cracker, honey, cinnamon and roasted pecan. Ethyl acetate process.
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Five 2 oz bags of whatever is in stock, rotating as the single origins rotate. The way to find your next favourite.
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Rwenzori
Natural process
The full body and earthy undertones Uganda is known for, with a sweet candy-like character from the natural process. Light roast brightness, dark roast depth.
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